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Types Of SEO Content Writing: Their Niche, Length, and User Intent
By Benson Reed, Posted: September 3, 2024
SEO content type is the categorization of online-based content, depending on the niche, content length, and user intent. Understanding the type of SEO content for your website or online business helps define the content structure and the SEO techniques to apply to rank higher. As an online marketer, blogger, or eCommerce owner, ranking higher on search engine results means higher traffic.
SEO content types help define website intention and the targeted audience.
Blogging about baking will require an SEO blog, while a medical website will need an SEO article.
Users looking to buy the best vacuum cleaner will look for product description content, and a consumer looking at how to bake a chocolate cake will be looking for a listicle with all the required ingredients.
Before you hire an SEO blog content writer, you must understand the type of SEO content you need. Understanding types of SEO content will help you define the cost, the keywords, and even the delivery time to an SEO content writing company.
What Are the Factors That Determine the Type of SEO Content?
The following factors determine the type of content in SEO;
- SEO Content Niche
- SEO Content Word Count
- SEO Content User Intent
How Does SEO Content Niche or Industry Define the Type of SEO Content?
A website niche or industry defines the type of SEO content based on the products and services offered. The products and services offered have defined content tone, length, and even the type of keywords to be used.
For instance, medical content must be informative and detailed, while recipes can be short. Basic product descriptions can utilize keywords without regulations, but medical products must follow legal guidelines on keyword use. Legal SEO content will utilize specific jargon and long-tail keywords.
Content writers or SEO content agencies must have specialized writers for each industry, to meet these requirements. SEOVines’s writers are trained for specific niche and can help you define the type of content based on niche or industry.
How Does SEO Content Word Count Define the Type of SEO Content?
Word count defines long-form and short-form content in SEO content writing. Long-form SEO content is content above 1,500 words. Short-form SEO content is between 300-800 words.
SEO article writers must first ask how many words do you need, to be able to understand the type SEO content type. To the client, understanding long-form and short form content is important for cost estimation.
How Does User Intent Define the Type of SEO Content?
User intent is the reason behind searching the internet for a query. The user search intent is informational, to purchase or to review a product. When you are writing your SEO content, you must understand the level of your users.
Top of the Funnel (TOFU) – Awareness Stage where Users are seeking information.
At the TOFU level, the SEO-type content that would work would be SEO blog posts, infographics, and guides.
Middle of the Funnel (MOFU) – Consideration Stage, where the users already know their problem, and they are considering the best solution. The intent here is commercial. At the MOFU level, the SEO content ideas would include SEO case studies and whitepapers.
Bottom of the Funnel (BOFU) – Decision Stage, where the user is ready to make a decision. The intent here is transactional. At the BOFU level, the best SEO content type would be product descriptions Testimonials, and Reviews.
SEO content writing services take time to talk to the client to understand the user’s intention. SEO content writers will be able to decide the SEO content type to write.
What Are the Types of Content In SEO?
The following are some of the SEO types of content;
- Blog Posts
- Product Pages
- Landing Pages
- Guides and How-to Articles
- Listicles
- Infographics
- Videos
- Case Studies
- Glossaries
- Press Releases
- Interviews and Expert Roundups
Blog Article Posts
An SEO article blog post is a type of SEO content that provides information about a product or service. Blog posts have between 600 to 1,500 words.
The user intent of a blog post is informational, to answer user’s questions and provide insight.
The recommended tone for blog writing is conversational and engaging but can vary depending on the audience. When writing for professional industries, a formal tone is appropriate.
Some example of industries/niches that would do well with SEO blogs is technology and lifestyle Finance.
SEOVines’charge from $0.05 per word to 0.08 per word. For bulk blog posts, you will get a discount. What is the ROI of SEO considering this pricing? Okay, this pricing helps you get quality content, at a fair price. The return comes from human-written content that won’t be penalized by search engines.
Product Pages
Product pages are SEO content types that give the benefits, and specifications of the product. The length of a product page should be between 300 words and 600 words.
The main user intent of a product page is to inform and persuade potential buyers without giving too much information.
The recommended tone when writing a product page should be clear, concise, and persuasive, focusing on benefits and features.
Product pages fit well in e-commerce, automotive, healthcare, and beauty niches.
Writing an SEO product page requires professional SEO content writing services, as this is where you need to use the right words to convince and make a sale.
Landing Pages
Landing pages are SEO content that converts visitors by communicating a specific offer or service.
The recommended word count for an SEO landing page is between 500 – 1,500 words
The user intent of most landing pages is transactional or commercial in nature. Here, users are considering a specific offer and they are almost ready to make the buy decision.
SEO content ghostwriters should consider a persuasive and focused tone. This is with the aim of conversion, with a strong emphasis on calls-to-action (CTAs).
SEO landing pages work best with Saas, real estate, and healthcare niches.
Guides and How-to Articles
Guides and how-to articles provide deeper and more detailed instructions and comprehensive information about a product or a service step by-step. This is an SEO content type to help users learn more about the product.
The recommended word count for Guides and how-to articles is 2,000 – 3,500+ words. This puts the SEO Guides and how-to articles in the long-form SEO content.
The main user intent of guides and how-to articles is informational. In this case, the users seek comprehensive instructions or knowledge on a specific topic.
The best tone for SEO guides and how-to articles is detailed, authoritative, and instructional.
Guides and how-to articles work best in DIY, Finance, and technology niches.
Listicles
SEO listicles are articles written in a list format, either numbered or in bullet-point, it is a list of ideas, items, or products.
When writing listicles, SEO writers should work with 1,500 – 2,500 words depending on the type of the listing.
User intent in the case of listicles should be informational or commercial. Users want quick, easily digestible information or comparisons.
The best tone for SEO writer when creating listicles should be casual and engaging.
Listicles work well with the travel, marketing, health and fitness, and cooking niches.
Infographics
An infographic is an SEO content type that uses graphics and charts to show or present hard and complex information, data, or concepts in a simplified, easy-to-understand format. This makes it easy for anyone to understand instead of reading through complex data or information.
SEO Infographic should be short between 150 – 300 words.
The main user intent for SEO Inforgraphic is informational. In this case, users prefer visual representations of data or concepts to complex information.
The infographic should be written in a clear tone.
Infographic works best in education, healthcare, science, Math, and marketing niches.
Videos
In the case of videos, SEOVines can create a script for your video marketing. Our SEO content writers understand script preparation and even create the video for you.
The best length for a script depends on many factors, as well as the tone.
Case Studies
SEO case studies or white papers are detailed accounts of a product, service, or event. Case studies or white papers help give the process, the methods, the results, and the solution that was applied to solve a problem. SEOVines writers love case studies or white papers. They are also cheaper per word, as they are considered as bulk content here at SEOVInes.
Case studies or white papers are considered long-form content, with a word count between 2,000 – 5,000 words.
The main user intent for case studies or white papers is commercial and informational.
Glossaries
Glossaries recommended word Count is between 50 – and 100 words.
The main user intent for Glossaries is definitions and explanations, while the tone should be clear and concise. Glossaries are short-form SEO content and work best in technology, finance, and other niches.
Press Releases
Press releases are official statements or announcements in the media. They are short-form SEO content, with a recommended word count of 400 – 600 words.
Press releases user intent is informational to update. They are seasonal SEO content, that depends on the current events. They should be formal, newsworthy, factual, and to the point.
Interviews and Expert Roundups
Interviews and expert roundups are opinions from experts which can be in the form of Q&A. Recommended Word Count, for interviews and expert roundups should be between 1,500 – 3,000 words making them long-form SEO content.
What Is the difference between Blog Article and Web Content?
Aspect | Blog Article | Web Content |
Purpose | Educate, inform, engage, or entertain readers | Provide information about a website, products, or services |
Length | 500 to 2,500 words | Varies widely |
Tone | conversational, personal, and engaging | formal, professional, and direct |
Frequency | Updated regularly | updated less frequently |
SEO Focus | Targeted keywords | Focuses on topics SEO |
Audience Interaction | Encourages comments | Less interactive |
Examples | Opinion pieces, tutorials, news updates, insights | Homepages, product descriptions, service pages, about pages |
Call-to-Action (CTA) | includes CTAs | Clear CTAs aimed at conversions ) |
Content Depth | covering specific topics in detail | Broad or concise |
Audience | targets a broader audience | Primarily targets visitors |
What Is Long Form SEO Content?
Long-form SEO content refers to content that is more than 1,500 words. This content includes SEO content types such as articles, blog posts, or white papers. The main role of long-form SEO content is to give detailed and in-depth information that covers a topic broader and deeper.
Google and search engines love long-form content as it shows an understanding of the topic and authoritativeness on the same. professional blog writing services like SEOVines understand the format and structure of long form content to meet SEO requirements.
Get long form writers who know how to write SEO content that is beyond 2500 words. Content SEO writers must take into consideration the use of main topics and subtopics, to help the reader navigate the long form writing.
What Are White Papers?
White papers are long form SEO research-based content that explores or goes deeper in defining a topic, a product, or a service. White papers and other long form SEO content cost more as they have more word count than blogs and listicles.
What Is Industry-Specific Content?
Industry-specific content is SEO content tailored to the needs, interests, and challenges of a particular niche. For instance SEO writer for health and wellness or SEO content writer for beauty. Hiring a niche specialized writer for is a key benefit of SEO for a website.