How Much Does SEO Content Writing Cost? Per Word, Per Project, Per Hour

By Benson Reed, Posted: September 3, 2024

How Much Does SEO Content Writing Cost? Per Word, Per Project, Per Hour

SEO content writing cost is the amount you pay per word, per hour, or per project to have your web content written by a professional SEO writer. The cost of writing a single article or blog will vary depending on who you ask. Individual article writers will charge between $0.037 per word and $0.15 per word. Content writing agencies will charge between $0.03 per word and $ $0.16 per word.  

According to Search Engine Journal, (2024), there is no set market price for content writing. Everyone is charging based on their factors and the current demand. SEO content cost per hour is charged based on hourly rates. Rate per word is based on cost per single word. Price per project is based on specified projects; such as creating bulk SEO articles within a given period. 

So, how much does web content writing cost? The cost of writing an article or a blog depends on the SEO article length, the content deadline, the article niche, the skills and qualifications of the SEO content writers, and the article content word count. 

When I talk about content word count, I mean SEO bulk articles. Bulk articles in some SEO content writing agencies are changed at a discount. Hiring a niche SEO writer will cost more than a general content writer, and article content with a longer deadline may be cheaper than urgent articles and blogs.

Even with all these factors, it is key to understand the relationship between cost and quality. Blog writing service pricing should go hand in hand with the quality delivered. For instance, you can write your content with AI, which is significantly cheaper, but this content can’t meet the quality of human-written content.

How Much Should I Pay a Freelance SEO Content?

SEO freelance writers charge between $0.02 to $1.50 per word depending on their experience and the complexity of the content (Miranda’s Marketing (2024).

Ashley Cummings (2024) notes that the hourly rate for SEO ghostwriters ranges from $30 to $100+ per hour. Less experienced SEO content writers might charge around $30 to $50 per hour, while seasoned professionals often charge upwards of $100 per hour.

For specific projects, Ashley Cummings (2024) notes that the average rates vary depending on the type and scope. For instance, there are SEO writing agencies that between $500 to $999 per project​.

What are the Factors Influencing Freelance Writer Hiring Rates?

The factors influencing blog article writer’s pay rates include

  1. Content type and purpose; either blog, articles, white papers, etc.
  2. The writing quality required by the client. SEO article writing companies may have different writer’s levels. E.g.: basic, elite, and professionals.
  3. Additional services such as keyword research, editing, and revision
  4. Turnaround time or content deadline; urgent web content attracts higher.
  5. Experience level of the writer; experienced web content writers command higher rates.
  6. The Niche an SEO writer specializes in; technical niches costing more than general niches.
  7. The complexity of an SEO article, with contents that require more research and reading costs more.
  8. The word count of a blog or an article; more words means a higher rate.  
  9. SEO skills of the blog content writer; SEO skilled writers charge higher.
  10. The client’s budget can affect pricing.
  11. Reputation and portfolio of the article writer.

The factors influencing blog article writer's pay rates include

Content Type and Purpose

The following is the average cost per word for different types of SEO Web content as of 2024.

  1. SEO Articles will cost between $0.10 – $1.00 per word​ (Clutch, 2024) ​
  2. SEO Blog Posts will cost between $0.10 – $1.00 per word​ (WebFX, 2024) ​
  3. Press Releases will cost between $0.20 – $2.00 per word​ (Clutch, 2024) ​
  4. Case Studies will cost between $0.50 – $2.00 per word​ (Clutch, 2024) ​
  5. White Papers will cost between $1.00 – $3.00 per word​ (WebFX, 2024) ​
  6. Reports will cost between $0.50 – $2.00 per word​ (WebFX, 2024) ​
  7. SEO Product Descriptions will cost between $0.05 – $1.00 per word (Forbes, 2024) ​
  8. Category Descriptions will cost between $0.05 – $1.00 per word​ (Forbes, 2024) ​
  9. How-to Guides will cost between $0.10 – $2.00 per word​ (Forbes, 2024) ​
  10. Sales Letters will cost between $0.50 – $2.00 per word​ (Clutch, 2024) ​
  11. Optimized Landing Pages will cost between $0.50 – $3.00 per word​ (Forbes, 2024) ​

The cost as you can see will depend on the type of content, although the difference is not so big.

Content Quality

Content quality in SEO is the relevance, value, and authority of written content to the search engine and the user. Writing quality SEO content requires an experienced and knowledgeable SEO article writer. Be ready to pay more for elite and professional SEO article writers, as this will be recovered through higher indexing and ranking. The return on investment when you hire professional SEO content article writers is higher.

Additional Service

SEO content writing incorporates different services such as creating content strategy, creating content briefs, and keyword research. With additional services, the cost of hiring an SEO article writer will increase.

Article Deadline

Urgent article content will be charged higher. It is important to understand your deadline before hiring an SEO writer.

Expertise required

Article and blog writers with SEO skills charge more than basic writers. Niche or industry-specific writers will also charge more. By going for expert content writers, be ready to pay more and get evergreen content.

Author Credentials

SEO writer’s education and training matter a lot when hiring an SEO copywriting service. A professional SEO writer with an English-related degree or a semantic-related course would charge more per word or project.  The location of the writer may also determine the price.

How Do Content Agencies Determine Content Writing Price Lists?

SEO article writing companies determine their prices based on hourly rate, number of words, bulk content, and inclusive services.

How Much Does SEO Content Writing Cost Per Hour?

SEOVINES charges around $70 to $100 per hour for SEO content writing services.

Other companies average between $100 and $200 per hour for their SEO services.

How Much Does SEO Content Writing Cost Per Word?

SEOVINES prices article content at approximately $0.04 to $0.08 per word depending on the complexity and length of the content.

Other companies average between $0.06 to $0.5 per word 

How Much Does SEO Content Writing Cost Per Month?

SEOVINES monthly packages start at $1,500 and can go up to $5,000+ for more extensive services.

Other companies offer monthly SEO packages ranging from $975 to $2,795, depending on the service level.

How Much Does SEO Content Writing Cost for Bulk Content Writing Packages?

SEOVINES $0.04 word for more than 25,000 words and more.

Other companies average $0.16 per word for 100,000 words and more.

How Much Does SEO Content Writing Cost Per Project?

SEOVINES pricing can range from $3,000 to $10,000 depending on the project’s scope and meeting content gap.

Other companies average between $5,000 to $25,000 for more comprehensive work.

Understand your content strategy to define whether you go for cost per word, per bulk content, or per project. This will help you define the expected cost of content writing for your website.

Which Type of Pricing Strategy is Best?

The SEO bulk content pricing is the best, as it comes with a discount. SEO bulk content is when you give an SEO content writing agency more than 25,000 words. One, with bulk content pricing, you get the advantage of consistent content writers. 

SEO agencies will be able to understand your brand and your niche market and be able to write articles that resonate with that. Two, bulk content writing helps SEO writers create a contextual relationship between the topical map. In other words, your articles will have a strong connection, which is critical for internal linking. 

Project pricing is also good as it builds consistency. Both bulk content and project content pricing have higher ROI. The returns are based on higher-ranking indexing and SEO optimization.

What to Expect from a Freelance Writer Based on Your Budget

Based on content writing services pricing, you expect the following

  1. You should get optimized content. This means the writer should create SEO-friendly content, and use keywords and entities professionally, to appeal to the search engines and readers.
  2. You should expect high-quality writing. That is writing that is free from grammatical errors.
  3. Tailored content to the specific users. The SEO content writer should maintain the specified tone and brand voice.  Writing for business-to-consumer (B2C) will apply a different tone compared to business-to-business (B2B) SEO content tone. 
  4. Research-backed information that is well-cited and referenced. This is crucial for building SEO content authority, credibility, and reliability.
  5. The SEO web content should be 100% original.
  6. Timely delivery making sure the set deadlines are met.
  7. content writers can include the cost of content gap analysis. Content gap analysis will guide the writer on content gaps to meet.
  8. Clear communication, updating you on progress, revisions, and any necessary changes.
  9. What is the Fair Price for SEO Content Writing? The fair pricing will depend on the SEO content writer’s skills and the quality of content you get. A higher price does not mean higher quality and lower prices do not mean lower quality. 

What Are Some Average Freelance Writer Rates?

The table below compares the average cost per word for SEO content and SEOVINES pricing. 

Type of Content Average Cost Per Word SEOVINES Cost Per Word
SEO Articles $0.10 $0.04 to $0.08 
SEO Blog $0.10 $0.04 to $0.08 
Case Studies $0.50 $0.04 to $0.08 
White Papers $1.00 $0.04 to $0.08 
SEO Product Descriptions $0.05 $0.04 to $0.08 
Optimized Landing Pages $0.50 $0.04 to $0.08 

 

SEOVINES Pricing

At SEOVINES we have a single writer category: Elite or Professional. We train our SEO content writing team to focus on writing quality content only. We do not have a category for lower-quality writers. After all, content is still king, and no one is required to read low-quality articles and blogs. For elite or professional SEO content writers, we charge $0.04 to $0.08  per word

SEOVINES We offer discounts for projects and bulk content writing. For more than 25,000 words, we charge $0.04. We manage content every month. This means developing comprehensive content strategies that include topical maps and detailed content briefs. This is the best package as you get consistent content optimization. This means every SEO article, blog, or web content we produce is aligned with your broader marketing goals and is optimized for search engines.