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Humanizing AI in SEO Content Writing: Definition, Process, and Cost
By Benson Reed, Posted: September 18, 2024
Humanizing AI in SEO content writing refers to the art of skilfully combining AI-written content with human creativity to create genuine, captivating, and SEO-friendly content.
AI helps with ideas, writing drafts, and making the content better based on keyword research, user queries, and SEO best practices. The human touch then makes sure the writing sounds natural, shows understanding, and connects with readers through emotions and feelings.
Content creation through AI is becoming prevalent as research indicates AI writing market is projected to grow at a compound annual growth rate (CAGR) of 25.5%, reflecting its rising adoption.
Despite its abilities, including surpassing human writers in speed and consistency, AI content has its downside. Readers can often spot AI-generated content and that makes users trust you less and ultimately your SEO performance is hurt.
Forbes reports that 73% of readers notice when a piece lacks emotion or a personal touch. Additionally, search engines like Google now penalize content that seems automated, as they value relevance and user engagement more than algorithm tricks. Humanizing AI writing is the key to successful SEO writing.
What Is AI-generated Content?
Conor Baker, (2024), defines AI-generated content to mean any text, pictures, or media that AI algorithms make based on what humans input or data they have.
These AI tools use machine learning models to automatically produce different kinds of content like articles, blog posts, product descriptions social media posts, images, and even scripts for videos. Unlike the old way of making content, which needs people to do the work.
AI-created content is made by looking at data patterns making sure to use the right keywords, and following specific instructions to match the tone, style, or format you want. Some of the AI tools used in the generation of content include ChatGPT, Jasper, and SuferSEO among others.
Do Search Engines Index and Rank AI Generated Content?
Yes, they do, but they have ways of detecting AI in content produced. Algorithms, like Google’s, analyze content for patterns such as keyword stuffing, unnatural phrasing, or lack of originality, which are common issues in AI-generated text. Even though well-made AI content that’s interesting and helpful can do okay, search engines care most about what users like and what’s relevant. If the content seems too robotic or doesn’t feel human-written, it might get pushed down in the rankings.
Can Search Engines and Readers Detect AI Content?
Yes, readers and search engines can detect AI content. Texts created by AI often fail to stir emotions or show a deep grasp of topics like human-written texts do. AI content may come across as too orderly or “perfect,” lacking the flaws that make writing feel real. Because search engines such as Google also rely on AI, they are adept at recognizing patterns in other AI-written content. They can pick up on things like repeated structures odd phrasing, and overuse of keywords.
What Google Say About AI SEO Content?
According to Google (2024), content created by AI does not face automatic penalties, but its quality and purpose matter a lot. Google’s main goal is still to provide helpful, relevant content that benefits users. AI-generated content that follows Google’s E-E-A-T guidelines showing experience, expertise, authority, and trustworthiness, can do well in rankings.
What Does Bing Say About AI SEO Content?
According to Bing (2024), Content created by AI is okay as long as it gives real value to people and makes searching better. Just like Google, Bing cares most about quality, relevance, and what users want when deciding how to rank things. However, Bing warns against using AI to generate low-quality, spammy content aimed at manipulating rankings. Bing suggests it’s best to mix AI’s speed with human checking to make content work as well as possible.
What Do SEO Experts Say About AI Content?
SEO experts like Danielle Coffey and Kieran Flanagan opine that AI content generation especially concerning Google is a catastrophe. This is because, without human refining, AI-generated content often lacks the depth, nuance, and originality needed to rank well in search engines and does not conform to the guidelines of EEAT.
What Does It Mean to Humanize AI?
To humanize AI content means refining AI-generated content to make it sound more natural, relatable, and engaging, much like writing produced by a human, Quora, (2024). AI content often lacks the personal touch, empathy, and creativity that humans bring to writing. Humanized AI can understand emotions, adapt to different situations, and make decisions with ethical considerations, fostering trust and collaboration.
Why Should You Humanize AI Content?
You should Humanize AI writing to meet the following factors
- Facilitate better communication and better the brand image
- Boost engagement through emotional connection
- Enhance efficiency and accuracy
- Improve user experience and relevance
- Increase empathy and add a human touch to AI content
- Improve authenticity and build trust
How to Humanize AI Written Content: 15 Tips
You have used AI tools to create your blog and are wondering how to humanize ChatGPT or Jasper-generated content. Here are 15 tips on how to make AI-generated text more human
- Use detailed AI prompts. To make AI-generated text more human break down the writing process and provide detailed prompts, specify the tone and style, and offer more context so AI can produce significantly higher-quality content.
- Incorporate personal anecdotes and experiences. Personal stories are unique to each person. Writers form a genuine connection with readers through sharing encounters that are almost similar to those of the readers. As empathetic creatures, humans become interested and invested in situations they resonate with. Hence the need to make AI content, which lacks empathy and emotions, more human.
- Make the AI content authoritative. AI content needs more authority due to a lack of or limited referencing. Ascribing relevant facts, statistics, or case studies to credible and verified sources boosts the credibility of the content and makes AI-generated content feel more human. Credibility builds authority and reliance on the site by the readers.
- Integrate real-life examples into AI-created content. AI content is often long texts that could be boring or tiresome to engage with. Visuals for instance images, charts, or videos provide strong evidence to support your argument. Visuals not only grab and retain the attention of the readers but also help them to understand the content even better. Visuals bridge the gap between AI and human-written content.
- Customize the tone and language of AI content. AI-generated content is often complex and full of vocabularies. Substituting the diction used in AI content simplifies the content and adds a human element to the content.
- Use tools for AI detection and humanization. Tools like Bypass GPT help to detect and transform AI content into content that feels more human. These tools critically analyze faults of AI like repetition and inconsistent flow then come up with remedies to the flows.
- Verify the accuracy of AI-generated content. AI content is not always factually correct. Content may be misinformed becoming misleading to the users. Inaccuracies of AI content compel writers to cross-check the facts against reliable sources to tailor AI content for human readability and reliance.
- Edit with a human touch. AI-generated content must be edited to portray the voice of the brand and include human aspects like emotions and experience to appear appealing to users. Editing includes exchanging jargon with simpler words that are easy to understand.
- Vary sentence structure. Humanize Machine-Generated texts by adjusting sentence and paragraph lengths to reflect the natural rhythm of human conversation and break the monotony of long texts.
- Use an active voice. AI content uses passive voice which may feel impersonal or detached. Infusing Humanity into AI Content necessitates the use of an active voice to sound more direct and engaging with users.
- Introduce Subtle Imperfections. The phrase “man is to error” supports the idea that perfectly structured sentences might feel overly polished and robotic. Slight imperfections, like casual wording makes the AI content human-centric and relatable.
- Include freshly researched data. To make AI-crafted content more human, carry out research and statistics analogies from reliable sites and add to the AI content to boost credibility. Users always appreciate fresh content.
- Use a conversational tone. AI content uses a stiff tone that seems to be instructional. Users often get along well with content that sounds like a dialogue rather than instructive. Structuring sentences as though you are addressing someone and using informal but respectful words make AI Writing more conversational.
- Advocate for feedback. Feedback improves AI-generated content by collecting insights from readers through surveys, comments, or engagements. Regular analysis of feedback guides AI to create more relevant, audience-focused content.
- Add scenarios and questions. Include specific questions or scenarios in your prompts to provide better context for the AI. This helps refine its understanding of the desired outcome, leading to more accurate and personalized content that aligns with your needs.
What Is the Cost of Humanizing AI-generated Content
The cost to humanize ai-generated text is largely influenced by the level of refinement and editing needed. Regular editing by a human writer/professional price ranges from $0.05 to $0.20 per word depending on complexity. This involves toning, being empathetic, and sometimes adding a little humor or creativity to represent the material from human communication standards. Content SEO services cost will also depend on the agency or the writers.
Tools to Check and Detect AI-Generated SEO Content
The following tools will help you detect AI in your content and if the AI text is more human
- Copyleaks
- Originality
- Packback
- zeroGPT
- Quillbot
- Grammarly
Today, AI tools have become popular tools in the content writing domain; such as
- ChatGPT (OpenAI)
- Jasper AI
- Copy.ai
- Writesonic
Why AI-Generated Content Is Removed and De-ranked By Search Engines?
AI-Generated Content Is Removed and De-ranked By Search Engines because it is considered spammy. AI-created content fails to meet the Google requirements of experience, expertise, authoritativeness, and trustworthiness. As such, the content is removed and demoted by search engines.
Content written by AI reduces the ROI of the business especially because many users do not connect with the content and are less likely to visit that site again for inquiries.
What Is the Role of AI In SEO?
AI in SEO Content Writing is an essential tool that facilitates quick semantic search and prediction of future search trends. Incorporating AI in SEO articles and blog writing allows for the assessment of relevant keywords, user patterns, and search engine algorithms that are constantly evolving.
AI VS Human Written Content, Which Is Better?
Human content is better especially because many people appreciate the unique perspectives, emotional depth, and creativity that human writers offer, as they can capture nuances, humor, and empathy more effectively than AI, Githu Rvikkumar, (2024). Human-written content is always fresh and updated to fit the changing search engine algorithms. Human written content follows a definite SEO content strategy, that is current with the user search trends. AI can fail to capture current events or facts as compared to humans.
Where Can I Get 100% Human Written Content?
When hiring SEO content writers, make sure to specify you need 100% human content. Here at SEOVINES, we write 100% Human and 100% original content. SEOVINES advocates for originality to enhance user experience and produce content that is quality, informative, reliable, and resonates with users. SEOVines goes for the ideal blog post length for SEO avoiding thin content.
What Is the Cost Difference Between Human and AI Written Content?
Ai written content may be cheaper, but remember cheap is expensive. AI-created content may be quick but it is deficient in depth, creativity, and human connection and engagement. Such content is likely to damage the brand’s image leading to reduced sales and high bounce rates that incur a loss of investment in the producing company or agency. SEO Return on Investment Return will help you to understand how AI can be costly in the long run.
To make AI-written content more user-friendly, a lot of editing is required. Editing content consumes both time and resources thus increasing the production cost associated with AI content.