Hiring professional SEO writers is essential for driving organic traffic and boosting ROI when launching a new website. A content writer is skilled in SEO crafts engaging material and optimizes it with targeted keywords to improve ranking on Google SERPs, making your site more discoverable. 

Quality content can be the difference between appearing on the first page of Google or getting lost in endless search results. According to a recent study, over 53% of website traffic is derived from organic search, highlighting the need for strategic SEO (Ahrefs, 2023).

Affordable SEO content writers for hire can align your website with Google’s ranking algorithms, helping it gain visibility and a competitive edge. For instance, a company that invests in optimized blog posts, product descriptions, and landing pages often sees a significant uplift in customer engagement and brand awareness. 

With the demand for skilled SEO writers growing, choosing to hire a content writer brings an opportunity to capture attention, generate leads, and secure lasting online relevance. 

Whether you’re targeting ROI or aiming to build a strong foundation on Google SERPs, a professional SEO writer can be your strategic partner for growth.

20 Factors to Consider

The following are factors to consider when starting a new website:

1. Main Topic(s) To Cover
2. Topical Map
3. Website Structure
4. Content Intent
5. Keyword Research Skills
6. Semantic SEO Knowledge
7. Competitor Research
8. Internal Linking Strategy
9. On-Page SEO
10. Cost and Budget
11. Content-Length & Depth
12. Engagement & Readability
13. Use of Visuals
14. Writing Style & Tone
15. Content Updates & Maintenance
16. Content Management Systems (CMS) Familiarity
17. Turnaround Time
18. Plagiarism-Free Content
19. Industry Expertise
20. Experience with Analytics and Reporting

Main Topic(s) To Cover

Understand the main topic to cover as it forms the backbone of a new website’s content strategy. By researching trending topics and balancing seasonal and evergreen content, you ensure the site remains relevant and engaging to users. 

A study by HubSpot (2023) found that evergreen content drives 60% more traffic over time than short-lived trending topics, making it a strategic choice for long-term engagement. For example, a fitness website may prioritize evergreen topics like “benefits of exercise” while including seasonal articles such as “New Year’s workout trends” to meet evolving user needs effectively.

Topical Map (Topical Map)

A topic map is a structured framework that organizes key subjects and subtopics for a website, forming the foundation of effective Semantic SEO. By categorizing content in this way, SEO companies create topical maps to ensure comprehensive coverage, improve search engine visibility, and enhance user experience. 

Research by Search Engine Journal (2023) shows that well-structured topical maps can increase organic traffic by up to 30% due to better keyword relevance and connectivity across content. 

For instance, an e-commerce site’s topical map for skincare might include main topics like “anti-aging” and “hydration,” linking them to related subtopics to maximize reach and relevance.

What Is A Topical Map For SEO?

A topic map is a visual representation that organizes main topics, subtopics, headings, URLs, and images to enhance SEO. It guides content structure by showing connections between pages, helping users and search engines navigate effectively. For example, a tech blog’s map might link “AI basics” to “AI applications.”

How to Generate A Topical Map

To generate a topic map, first identify your central entity, or primary subject, and outline its main attributes. Next, assess query search volume and traffic potential using tools like Ahrefs or SEMrush to understand which subtopics hold value. Create H1 headings from key entities and attributes to structure content hierarchically. 

For example, if the central entity is “digital marketing,” related attributes might include “SEO strategies,” “content marketing,” and “social media.” From there, H1s like “SEO Strategies for Beginners” and “Effective Content Marketing Tactics” help map out content clusters, each aimed at capturing specific search traffic effectively.

Website Structure

Website structure is the organized hierarchy of pages and internal linking that defines a site’s navigation path for users and search engines. An effective structure connects pages logically, making content easy to find and boosting SEO performance. 

According to Moz (2023), well-structured sites can achieve up to 30% more organic traffic due to better crawlability and user experience. 

For example, an e-commerce website might have a homepage linked to categories like “Men’s Clothing” and “Women’s Clothing,” which further branch into subcategories like “Jackets” or “Shirts.” This interconnected layout allows users and search engines to navigate smoothly, improving overall engagement.

What Is the Basic Website Architecture?

The basic website structure is a hierarchical layout connecting main pages to subpages through internal links. This architecture typically includes a homepage, primary category pages, and further subcategory pages, creating a clear navigation path. Such a structure enhances user experience and helps search engines index content effectively.

How Can A Website Be Well Structured?

To structure a website well, SEO experts must create a logical hierarchy with clear, linked pathways between pages. They group related content under main topics, use strategic internal linking, and ensure easy navigation. For instance, a travel site may be organized by region, with linked pages for countries and cities.

Content Intent 

Understanding the content intent is critical for a new website, as it aligns content with the purpose behind users’ searches. SEO writers must identify search intent—whether informational, navigational, commercial, or transactional—to ensure content meets user expectations and ranks effectively on SERPs. 

Research from Backlinko (2023) highlights that pages aligned with search intent can increase click-through rates by 50%. For instance, if a website focuses on fitness, an informational intent might address “how to start a workout routine,” while transactional intent could target “buy affordable gym equipment.” Integrating content intent into a topic map enhances relevance, engaging readers, and boosting SEO success.

What Is Content Intent?

Content intent is the purpose behind a user’s search query, indicating what they hope to achieve—whether it’s to learn, find, purchase, or navigate. Understanding this intent helps SEO writers create content that matches user needs, improving engagement and ranking on SERPs by meeting specific search expectations.

What Is Intent Based Content?

Intent-based content is content created specifically to align with the user’s search purpose, whether informational, navigational, commercial, or transactional. By matching content to the search intent, SEO writers improve user satisfaction and search ranking, as this approach addresses precisely what users are looking to accomplish.

Keyword Research Skills 

Starting a new website will require understanding your main keywords and targeting competitive keywords effectively. Keyword research identifies terms users are searching for, guiding content creation and boosting visibility. 

SEO agencies and SEO article writers often use tools like Ahrefs for competitor analysis, identifying valuable keywords competitors rank for. According to SEMrush (2023), 75% of websites with top rankings use robust keyword strategies. 

For example, a new tech blog might find “latest smartphone reviews” as a primary keyword, with supporting keywords for specific models. This approach maximizes search potential, driving relevant traffic and enhancing search engine performance.

What Does Keyword Research Include?

Keyword research includes the following:

1. Identifying relevant primary keywords
2. Analyzing search volume and competition
3. Conducting competitor keyword analysis
4. Finding long-tail keywords for specific targeting
5. Understanding user intent behind keywords
6. Grouping keywords into content themes

What Are the Key Elements of Keyword Research?

The following are 7 elements of keyword research:

1. Search volume
2. Keyword difficulty
3. Relevance to the content
4. User intent
5. Competitive analysis
6. Long-tail keywords
7. Seasonal trends

Semantic SEO Knowledge 

Semantic SEO knowledge is crucial to anyone starting a new website, as it focuses on creating content around entities and their attributes rather than isolated keywords. This approach helps search engines understand topic relevance and intent, boosting visibility. 

Semantic writers and professional semantic agencies often use topical maps and detailed content briefs to structure related information effectively. Research by Search Engine Journal (2023) shows that semantic optimization can increase rankings by up to 25% due to enhanced topic depth. 

For example, a website about “digital marketing” might include related entities like “SEO strategies” and “content marketing” to improve contextual relevance and reach.

What Does Semantic SEO Mean?

Semantic SEO means optimizing content to focus on the meaning and context of topics rather than individual keywords. It involves using related entities, attributes, and concepts, helping search engines understand and rank content more accurately. This approach enhances relevancy, user experience, and visibility across broader search queries.

What Is Semantic Analysis Of SEO?

Semantic analysis of SEO is the process of examining the relationships between words, entities, and concepts within content to improve relevance and depth. This technique helps search engines understand the content’s context and intent, boosting visibility for complex queries and enhancing the user’s search experience.

Competitor Research

To be competitive in your identified niche, you must know your main competitors and understand their strategies. Competitor research involves analyzing keyword research, domain rating (DR), content volume, and website layout to see what’s driving their success. 

Backlink analysis reveals external sources boosting their authority, while user intent insights help identify gaps to fill. Ahrefs reports that websites with strong competitor research outperform others by 30% in search visibility (2023). 

For instance, a new fitness site can review top competitors’ most popular pages, keywords, and backlinks, using these insights to develop targeted content and an optimized layout that appeals directly to users.

How to Research Competitors On SEO

To do competitor analysis in SEO, begin by identifying top-ranking sites in your niche, then use tools like Ahrefs or SEMrush to analyze their keywords, backlinks, and domain ratings. Assess their content structure, user intent, and website layout to find opportunities to outperform them strategically.

What Is the Best SEO Tool for Competitor Site Analysis?

The following are the main competitor analysis tools:

1. Ahrefs: Starts at $99 per month.
    
2. Semrush: Plans begin at $139.95 per month. 
3. Moz Pro: Starts at $99 per month.
    
4. SpyFu: Starts at $39 per month. 
5. Similarweb: From $125 per month.

Internal Linking Strategy

Once you have identified your competitor and your main topic, now you need to develop a linking strategy that enhances website structure and SEO. Internal linking connects pages through keywords, guiding users and search engines along a logical linking hierarchy. 

SEO agencies and blog writers use strategic internal links to reinforce key topics and boost ranking. According to HubSpot (2023), well-planned internal linking can increase page views by up to 25%. 

For example, a fitness blog could link “best home workouts” to “workout routines,” directing readers across related topics and strengthening URL connectivity, which improves site navigation and SEO performance.

What Is an Internal Linking Strategy?

Internal linking strategy is the planned approach of linking pages within a website to create a clear structure and flow. By connecting relevant pages through keywords, it enhances navigation, helps search engines understand content relationships, and improves SEO. A strong strategy directs users to valuable, related content seamlessly.

Is Internal Linking Good For SEO?

Yes, internal linking is beneficial for SEO as it helps search engines understand a site’s structure and improves user navigation. By linking related content, it keeps visitors on the site longer and guides them to valuable information, boosting engagement. 

Research by Moz (2023) shows that sites with a strong internal linking strategy see up to a 40% increase in crawl efficiency, improving rankings. For example, an e-commerce site might link from a “Running Shoes” page to “Running Apparel,” creating a cohesive user experience. Proper internal linking not only boosts SEO but also enhances the overall user journey.

On-Page SEO

On-page SEO is crucial for a new website, as it involves optimizing individual pages to improve visibility and rank higher in search engines. This includes SEO content, targeted keywords, meta tags, loading speed, and mobile responsiveness. 

Google reports that pages optimized for mobile load speed have 53% better user engagement (Google, 2023). SEO optimization also focuses on headings, image alt text, and URLs to improve relevance. 

For example, a blog with optimized keywords, fast-loading images, and mobile-friendly design will perform better in search results, making on-page SEO a key factor in attracting and retaining visitors effectively.

What Is On-Page SEO?

On-page SEO is the practice of optimizing individual web pages to improve their visibility and ranking on search engines. It involves SEO techniques like keyword optimization, meta tags, headings, and content quality, as well as technical aspects like page loading speed and mobile-friendliness, all aimed at enhancing user experience.

How to Do an On-Page SEO Analysis

To do on-page SEO analysis, start by reviewing keywords to ensure they align with user intent and are properly placed in titles, headings, and content. Next, check meta tags for relevance and clarity, as these influence click-through rates. 

Evaluate the page’s loading speed, as faster pages are favored by search engines—Google recommends a load time under 2 seconds (Google, 2023). Ensure the page is mobile-friendly, with responsive design and readable text. 

Analyze internal links to improve site structure and user navigation. Finally, review image alt text, URL structure, and content readability to provide a comprehensive, SEO-optimized experience.

Cost and Budget 

Conduct your cost analysis when starting a new website to ensure you allocate resources effectively. Hiring professional SEO writers or agencies can vary widely in price, from budget-friendly options to premium services. 

For example, the cost of writing an article may range from $50 to $500 depending on the writer’s expertise and SEO experience (Content Marketing Institute, 2023). Choosing the best writers at the best price can yield high returns, as quality content drives more traffic and ROI. 

While cheap SEO agencies may save upfront costs, investing in skilled writers or reputable agencies often leads to stronger rankings and sustained growth.

How Much to Charge for SEO Content Writing?

SEO content writing costs between $0.05 to $1 per word, depending on the writer’s experience and expertise. Cheaper SEO writers may charge around $0.05 to $0.10 per word, but the quality can vary significantly. Professional SEO agencies and expensive SEO writers typically charge $0.50 to $1 per word, offering expert keyword placement, deep research, and strategic SEO alignment. 

According to ClearVoice (2023), skilled SEO writers can improve a website’s organic reach by up to 40%, making them a valuable investment. For businesses seeking affordable SEO services, mid-range writers often balance quality and cost-effectiveness, maximizing ROI.

How Much Do SEO Content Writers Charge?

SEO content writers charge between $0.05 to $1 per word, depending on experience and content depth. For example, SEOVines.com charges $0.05 per word for basic SEO content, ideal for budget-conscious businesses. Higher rates, up to $1 per word, often reflect advanced SEO techniques and industry expertise.

How Much Should You Budget For SEO?

You should budget between $100 to $1,000 per month for SEO, depending on your website’s goals and the level of expertise needed. This cost covers SEO content, link-building, website design, technical audits, and ongoing optimization. 

Small businesses often start with $100-$500 per month for basic SEO, while larger companies may allocate $1,000 or more for comprehensive strategies, including SEO linking and professional SEO content. 

According to SEO industry data (Ahrefs, 2023), most companies investing consistently in SEO see a significant increase in organic traffic within six months, making it a worthwhile investment for long-term growth and visibility.

Content-Length & Depth

Understand your target audience to define your content length and depth effectively. For instance, blogs and articles often perform better with long-form content, typically 1,500 to 2,500 words, as longer pieces can provide comprehensive information. 

Research by HubSpot (2023) shows that long-form posts increase organic traffic by 56%. Short-form content like product descriptions and landing pages, however, should be concise and focused, usually 50 to 300 words, as brevity suits their purpose. 

For example, an e-commerce product description might be 100 words, while a detailed “How-to” blog may extend to 2,000 words to maximize engagement and SEO benefits.

What Is Content Depth?

Content depth is the extent to which a piece of content thoroughly covers its topic, addressing key subtopics, questions, and details to provide comprehensive value. Deep content answers user queries fully, enhancing engagement and SEO performance. For example, in-depth articles offer more value than surface-level summaries, boosting search visibility.

What Is the Ideal Content Length?

The ideal content length is at least 2,000 words for long-form articles, as studies show that longer content ranks better and receives more engagement. Research from Backlinko (2023) reveals that articles over 2,000 words are more likely to rank on the first page of Google, with increased time spent on the page. 

However, ideal length varies by purpose; blog posts aiming to educate may benefit from 1,500-2,500 words, while concise content like product descriptions or landing pages can be 50-300 words. Balancing length with depth ensures content meets user needs, increases retention, and maximizes SEO benefits.

How Long Should Content-Length Be?

The long-form content should be 1,500 words and above to cover topics thoroughly and improve SEO performance. Longform SEO writers typically aim for 1,500 to 2,500 words for blogs, articles, and in-depth guides, as this length captures user interest and ranks higher in search engines. 

White paper writers often exceed 3,000 words, offering comprehensive insights into complex topics. According to SEMrush (2023), longer content drives 3x more traffic. For bulk SEO content, balancing word count with value ensures consistent quality across posts, engaging readers while meeting SEO needs, particularly for competitive keywords or niche topics.

Engagement & Readability

Once you have defined your content length, make sure to write engaging and readable content to captivate your audience. The best SEO writers, whether from professional writing agencies or freelance, understand that clear, accessible language increases reader retention. 

According to the Content Marketing Institute (2023), content with higher readability scores generates up to 40% more engagement. Good writers and ghostwriters use concise sentences, active voice, and structured headings to maintain flow. 

For example, a professional article on health benefits avoids jargon, using easy-to-understand language and bullet points to keep readers interested, making it valuable and effective for SEO.

What Do You Mean by Readability?

Readability means the ease with which readers can understand and engage with written content. It involves using clear language, appropriate sentence structure, and logical flow. High readability keeps readers interested and improves comprehension. For instance, using short sentences, simple words, and organized headings enhances readability, boosting user engagement and SEO performance.

What Is a Good Readability?

A good readability score indicates that content is easily understood by the intended audience. For general public content, aiming for a Flesch-Kincaid Grade Level of 8 or lower is advisable, ensuring accessibility to approximately 85% of readers.

This corresponds to a Flesch Reading Ease score between 60 and 70, suggesting the text is fairly easy to read. Achieving such scores involves using clear language, concise sentences, and logical structure, enhancing user engagement and comprehension.

Use of Visuals

Once your content is ready, make sure to include visuals to enhance user engagement and comprehension. Images, graphs, screenshots, and infographics break up text and illustrate key points, making content more digestible. 

According to HubSpot (2023), articles with visuals experience 94% more views than text-only content. Balance visuals with loading speed to maintain fast page performance, as slow load times can decrease engagement. 

For example, a financial blog might use graphs to illustrate market trends, while a “how-to” guide could include screenshots for clarity. Effective visuals not only support content but also improve SEO and user retention.

Writing Style & Tone

Review your SEO content to ensure it matches your intended audience’s style and tone, as this shapes user experience and engagement. Tailoring the tone, whether formal, conversational, or authoritative, improves readability and user connection.

 According to Nielsen Norman Group (2023), content aligned with audience expectations boosts retention by 58%. For example, a tech company might use an informative, professional tone, while a lifestyle blog may adopt a friendly, conversational style. 

Effective SEO content adapts style to fit user demographics, fostering trust and relevance, which can translate to higher rankings and stronger brand identity in search engine results.

Content Updates & Maintenance

Every 3 months, make sure to update your content to maintain freshness and relevance. Regular editing and repurposing keep information current, as search engines favor updated content. SEO editors and SEO writing services can help refresh keywords, enhance readability, and optimize for new trends. 

A study by HubSpot (2023) reveals that content updated quarterly generates 106% more traffic than stagnant pages. For example, a tech article on “Top Gadgets” can be repurposed with new products to stay relevant. Consistent content updates improve search visibility and user engagement, ensuring your website remains competitive and informative.

Content Management Systems (CMS) Familiarity

Familiarity with Content Management Systems (CMS) is essential for efficiently creating, managing, and publishing digital content without extensive coding knowledge. Popular CMS platforms include WordPress, Joomla, and Drupal, each offering unique features and customization options. For instance, WordPress powers over 43% of all websites, highlighting its widespread adoption and user-friendly interface.

Understanding the functionalities of these systems enables users to streamline content workflows, enhance website performance, and improve user experience. Additionally, proficiency in CMS platforms allows for better integration of SEO practices, facilitating higher search engine rankings and increased organic traffic.

Turnaround Time

Have a defined timeframe for your website growth to achieve consistent progress in metrics like DR (Domain Rating) and backlink acquisition. Setting realistic deadlines for SEO content writing, backlink growth, and optimization ensures strategic progress. 

SEO tools like Ahrefs and SEMrush can track DR and backlink growth over time, allowing you to monitor success. According to Moz (2023), measurable SEO improvements typically begin within 3 to 6 months, depending on the frequency and quality of updates. 

For example, creating a three-month plan for content production and link-building efforts can guide timely growth, improving both rankings and user engagement gradually.

Plagiarism-Free Content

Remember always to write original content to maintain credibility and improve search engine rankings. Plagiarism-free SEO articles and blogs demonstrate authenticity and align with search engine guidelines, which favor unique content. 

Credible SEO content writers, like those from Seovines.com, provide affordable and professional human SEO content tailored to client needs. Hiring the best SEO writers ensures your content is free from copied material, enhancing trust and user engagement. 

According to Copyscape (2023), websites with original content experience 54% more user retention. For instance, a unique blog on “sustainable living” engages readers better than rehashed material, improving search visibility and reputation.

Industry Expertise

Be an expert in your niche to create authoritative and valuable content that resonates with your audience. Professional niche SEO writers bring specific knowledge that enhances content accuracy, builds trust, and improves ranking potential. 

Studies by Content Marketing Institute (2023) show that content written by industry experts gains 45% higher engagement. Niche SEO writers understand industry jargon, trends, and user needs, producing content that aligns closely with audience expectations. 

For example, a finance blog written by a knowledgeable writer on investment topics offers practical insights, setting it apart from generic articles and positioning it as a credible source in search results.

Experience with Analytics and Reporting 

With all set, make sure to constantly analyze your website’s performance using analytics tools. Monitoring keyword growth, Domain Rating (DR), and backlink growth helps assess progress and identify areas for improvement. 

Tools like Google Search Console (GSC) and Ahrefs provide valuable insights into ranking shifts, traffic patterns, and SEO health. According to Ahrefs (2023), websites using consistent analytics gain up to 60% better visibility by identifying and addressing issues early. 

For instance, tracking DR ranking and keyword movement reveals which strategies are effective, allowing you to refine content and link-building efforts for continued growth and competitive advantage.

SEOVINES.COM services

For your new website SEO needs, seovines.com will deliver 100% original, high-quality content for blogs, articles, product descriptions, landing pages, eBooks, copywriting, and technical writing. 

Our services extend to content strategy, creating topical maps, and detailed content briefs, ideal for healthcare, real estate, and legal sectors.

Citations 

Ahrefs. (2023). SEO studies and data. 

Backlinko. (2023). SEO study on long-form content. 

ClearVoice. (2023). SEO content writing pricing guide. 

Google. (2023). Page speed insights and mobile performance. 

HubSpot. (2023). Content marketing statistics and best practices. 

Moz. (2023). SEO visibility and internal linking strategies.